Eyetracking

Eye Tracking can be used to answer a broad array of research questions in fields ranging from psychology, infant reading, neuroscience and vision research. In usability studies and market research Eye Tracking provides a unique way to evaluate how users perceive different media and communication messages. Eye Tracking, in conjunction with user experience, can help you to describe user behaviour, identify opportunities and issues, and measure and compare performance - helping you to innovate, refine, and maximise the effectiveness of your product/service.

STATIC EYE TRACKING

The Static Eye Tracker registers the eye movement on the display. This type of eye camera is used to accurately evaluate the effectiveness of various advertising materials, online applications, sites and other communication surfaces.

MOBILE EYE TRACKING

Mobile eye tracking uses non-optical glasses that capture the eye movement and the respondent's viewpoint in HD quality. The glasses have an integrated microphone that can record spontaneous observations of respondents during the test itself. Given the mobility of these devices, the potential range of uses is enormous.